WestJet Owners Advertising Campaign

WestJet Owners Advertising Campaign

Why do WestJetters care so much?
Because we're also WestJet owners.

On September 26, 2005 WestJet launched an ad campaign that would become the most successful brand communications platform in WestJet history; the "Owners" campaign.

As owners, the best sentiment we can convey to our guests is the pride we feel for our company. Our dedication is evident in the way we perform our jobs and the way we extend our renowned hospitality towards our guests.

The ongoing success of the "Owners" campaign is due in no small part to the hard work and devotion of all WestJetters on a daily basis, as well as the overwhelming appreciation our guests have for the caring attitude of WestJetters.

How many WestJetters are Owners?

WestJet employs over 6000 people, and over 80% own shares in the company. These owners contribute approximately 12% of their base salary into purchasing WestJet shares. WestJetters believe enough in WestJet to commit their own money into shares and have been rewarded with over $100 million in profit-sharing dollars over the past eleven years.

Our commitment to our company is reflected through our award winning customer service. Our research shows that 90% of guests that fly WestJet will fly us again. Our guest experience is like no other. In fact our vision is that by 2016, WestJet will be one of the five most successful international airlines in the world providing our guests with a friendly and caring experience that will change air travel forever.

WestJetters love being WestJetters and our caring commitment to our guests and each other has earned WestJet the Most Admired Corporate Culture in Canada Award in 2005, 2006 and 2007 (Waterstone Human Capital and Canadian Business Magazine).

Are there actual WestJetters in the ads themselves?

You bet there are! We try to incorporate our own people as much as possible in our advertising campaigns.

Some sample ads...

Now that you have a good idea of why we love the advertising campaign so much, we invite you to take a look at the following sample ads. We hope you love them as much as we do.

Sample Commercial Ad (Stills)

Because Owner's Care

Sample Billboard Ads

Because we care

Get your own live seatback TV

We won't leave you behind

We have 31 Karens, 39 Lisas, 67 Jens, 67 Davids, 46 Michelles, 86 Michaels and 1 Yoga at WestJet.

WestJet Testimonial

"I had to write and tell you that I finally had my trip with WestJet and what I think of it... the word that comes to mind first is simply - WOW!

I had the best, most entertaining service on an airline in a long, long time. The head flight attendant was a riot as were the flight attendants. Great sense of humour! We were offered a little snack of either 'bits & bites' or 'chocolate chip cookies - that 'Glenda' (flight attendant) had homemade that very morning'... naturally she said this while waving the processed package of cookies around so no one was really misled! There were many little anecdotes such as that throughout the entire flight.

When I arrived in Calgary to visit my niece, I suddenly realized I'd left my glasses in the pouch at the front of my air seat. I called the airport and was helped by several different people. They found that the flight had continued on to Ottawa and gave me Ottawa's number to call and the people in Ottawa found the glasses and shipped them back to me on the a.m. flight to Calgary. Apparently, in Calgary they don't automatically go to lost and found until everything's been sifted through so Keri - at your lost and found in Calgary - went to retrieve them before they got sent away (which might have resulted in my not getting them for another three days - and I use bifocals - so can see neither near nor far without them!). She kept them aside for me and I picked them up - again with absolutely no problem.

Check in was amazing - an appropriate number of staff handling it so no long lines - very friendly and efficient and we even got our request of the exit row!

I can't tell you how much we enjoyed everything about WestJet - even the pilot who landed in Toronto - like a fighter pilot barely touching the ground as he landed. Although I've been around the world, I still don't like flying especially takeoff and landing so this was a real treat.

Please pass this note of gratitude to all of them (or any who are) and rest assured all the agents in our office will be selling lots of WestJet from now on!"